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Evidence Guide: BSBMKG521 - Plan and implement sponsorship and event marketing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBMKG521 - Plan and implement sponsorship and event marketing

What evidence can you provide to prove your understanding of each of the following citeria?

Investigate sponsorship and event marketing opportunities

  1. Research and identify sponsorship and event marketing opportunities
  2. Analyse advantages and disadvantages of a range of sponsorships and events
  3. Identify target audience for potential sponsorship and event marketing, and analyse motivation
  4. Identify legal, cultural and ethical requirements related to sponsorship and event marketing
  5. Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience
Research and identify sponsorship and event marketing opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse advantages and disadvantages of a range of sponsorships and events

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify target audience for potential sponsorship and event marketing, and analyse motivation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify legal, cultural and ethical requirements related to sponsorship and event marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan sponsorship and event marketing

  1. Develop and record objectives and purpose of sponsorship and event marketing
  2. Analyse and record how sponsorships and events fit with other marketing strategies and business objectives
  3. Calculate costs of chosen sponsorships and events, and establish a budget
  4. Plan timelines for implementation and continuation of sponsorships and events
  5. Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation
Develop and record objectives and purpose of sponsorship and event marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and record how sponsorships and events fit with other marketing strategies and business objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Calculate costs of chosen sponsorships and events, and establish a budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan timelines for implementation and continuation of sponsorships and events

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Initiate implementation of sponsorships and events

  1. Initiate negotiations required to proceed with sponsorships and events
  2. Draft contracts for sponsorships and events under guidance of relevant experts
  3. Assemble required resources to implement sponsorship and event marketing
  4. Brief key staff on their required input to sponsorships and events and schedule work
Initiate negotiations required to proceed with sponsorships and events

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Draft contracts for sponsorships and events under guidance of relevant experts

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assemble required resources to implement sponsorship and event marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief key staff on their required input to sponsorships and events and schedule work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate sponsorships and events

  1. Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements
  2. Develop a range of methods to evaluate effectiveness
  3. Recommend modifications to sponsorship and event marketing arrangements in line with evaluation
  4. Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans
Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a range of methods to evaluate effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend modifications to sponsorship and event marketing arrangements in line with evaluation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Investigate sponsorship and event marketing opportunities

1.1 Research and identify sponsorship and event marketing opportunities

1.2 Analyse advantages and disadvantages of a range of sponsorships and events

1.3 Identify target audience for potential sponsorship and event marketing, and analyse motivation

1.4 Identify legal, cultural and ethical requirements related to sponsorship and event marketing

1.5 Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience

2. Plan sponsorship and event marketing

2.1 Develop and record objectives and purpose of sponsorship and event marketing

2.2 Analyse and record how sponsorships and events fit with other marketing strategies and business objectives

2.3 Calculate costs of chosen sponsorships and events, and establish a budget

2.4 Plan timelines for implementation and continuation of sponsorships and events

2.5 Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation

3. Initiate implementation of sponsorships and events

3.1 Initiate negotiations required to proceed with sponsorships and events

3.2 Draft contracts for sponsorships and events under guidance of relevant experts

3.3 Assemble required resources to implement sponsorship and event marketing

3.4 Brief key staff on their required input to sponsorships and events and schedule work

4. Monitor and evaluate sponsorships and events

4.1 Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements

4.2 Develop a range of methods to evaluate effectiveness

4.3 Recommend modifications to sponsorship and event marketing arrangements in line with evaluation

4.4 Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Investigate sponsorship and event marketing opportunities

1.1 Research and identify sponsorship and event marketing opportunities

1.2 Analyse advantages and disadvantages of a range of sponsorships and events

1.3 Identify target audience for potential sponsorship and event marketing, and analyse motivation

1.4 Identify legal, cultural and ethical requirements related to sponsorship and event marketing

1.5 Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience

2. Plan sponsorship and event marketing

2.1 Develop and record objectives and purpose of sponsorship and event marketing

2.2 Analyse and record how sponsorships and events fit with other marketing strategies and business objectives

2.3 Calculate costs of chosen sponsorships and events, and establish a budget

2.4 Plan timelines for implementation and continuation of sponsorships and events

2.5 Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation

3. Initiate implementation of sponsorships and events

3.1 Initiate negotiations required to proceed with sponsorships and events

3.2 Draft contracts for sponsorships and events under guidance of relevant experts

3.3 Assemble required resources to implement sponsorship and event marketing

3.4 Brief key staff on their required input to sponsorships and events and schedule work

4. Monitor and evaluate sponsorships and events

4.1 Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements

4.2 Develop a range of methods to evaluate effectiveness

4.3 Recommend modifications to sponsorship and event marketing arrangements in line with evaluation

4.4 Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans